TERMS OF USE


I. GENERAL


Last updated: September 2026


IMPORTANT NOTICE. PLEASE READ CAREFULLY BEFORE USING THIS WEBSITE.


PUMA UAE (L.L.C), P.O. Box 120270, Dubai, United Arab Emirates, a limited liability company formed under the laws of the Emirate of Dubai, United Arab Emirates and registered under commercial license no 570890, UAE tax registration no. 100478944000003 (hereinafter referred to as “PUMA”, “we” or “our”) operates the PUMA UAE website at ae.puma.com (the “Website”).


PUMA offers this Website, including all information, tools and services available to you, the user, conditioned upon your acceptance of these Terms of Use and the policies and notices referenced herein.


By visiting or using the Website, you agree to be bound by these Terms of Use. These Terms of Use govern your access to and use of the Website. They do not govern purchases of Products from PUMA. Purchases made through the Website are subject to the separate PUMA UAE Terms and Conditions of Sale available on the Website.


Any new features or tools which are added to the Website shall also be subject to these Terms of Use. You can review the most current version of the Terms of Use at any time on the Website. We reserve the right to update, change or replace any part of these Terms of Use by posting updates and/or changes to the Website. It is your responsibility to check the Website periodically for changes. Your continued use of or access to the Website following the posting of any changes constitutes acceptance of those changes.


It is also important that you read the following notices & policies that you can access on the Website:


Privacy and Cookie Policy


1) CONTACT INFORMATION


In the event of having any doubts about the information contained on this Platform, whether related to the offered products and/or services, or of the transactions entered into on the Platform, you can contact PUMA´s Customer Service Center by email via [email protected] Or WhatsApp us on +971 (52) 707 8032 (Please note that this number is not enabled for voice calls.


2) APPLICABILITY


- You are reading these Terms because you are using PUMA’s Website.


- This Website is designed only for individuals located in the United Arab Emirates and information regarding products, services, and promotions are applicable to this country alone. No representation or warranty is given that the materials contained on the Platform are appropriate to, available in or relevant for any other location.


- These Terms, along with your Order and the Order confirmation, the Privacy Notice and Cookie Notice, as amended from time to time, are collectively known as the "Agreement". The Agreement applies to all purchases of Products made or confirmed through this Platform. You understand and agree that this Agreement is enforceable against you. If you are entering into this Agreement, you represent that you have the authority to bind yourself to this Agreement. The terms "you" and "your" refer to you.


- You hereby represent and warrant that you have CAREFULLY read and understood this Agreement, that you are of legal age under the laws of your country (i.e., 18 years of age or older in the United Arab Emirates), and that you accept this Agreement freely, voluntarily, and with full knowledge and understanding of its terms and conditions.


II. TERMS OF USE


1) ELIGIBILITY & ACCESS


By agreeing to these Terms, you represent that you are at least 18 years of age. You may not use the Website and may not accept the Terms if (a) you are under 18 years of age, or (b) you are barred or otherwise legally prohibited from using or accessing the Website.


You may not use our products for any illegal or unauthorized purpose nor may you, in the use of the service, violate any laws in your jurisdiction (including but not limited to copyright laws). 


Access to the Website is permitted on a temporary basis, and PUMA reserves the right in its sole discretion to modify or discontinue the Website or specific portions of it without notice to you. We will not be liable if for any reason our Website is unavailable at any time or for any period.


Subject to applicable law, we reserve the right to suspend or terminate access to the Website and/or the services without notice for failure to comply with the Terms or the PUMA policies, for infringing copyright or any other intellectual property right, or for any other reason (including repeated minor offences).  The decision to terminate an individual’s access to the Website or the services shall be final and binding.


You must not transmit any worms or viruses or any code of a destructive nature. A breach or violation of any of the Terms will result in an immediate termination of the services.


2) ACCOUNT REGISTRATION


To place an order on the Website, you can either register and create an online account on the Website or place your order as a guest. To create an account or place an order as a guest, you will be asked to provide valid and current personal information, such as your legal name, phone number and email address, and to confirm that you are of legal age. The mechanisms for protecting your personal and banking information are mentioned below.


If you chose to create an account on the Website, you will be asked to select a username and password or to sign in using a third-party account (such as Google or Facebook). PUMA is not responsible for the misuse of your account in connection with, and/or as a result of, the access and use of your password and account access by a third party or from unauthorized access to your third-party account credentials. You will be responsible for all activities occurring under your username and for keeping your password secure.  If you become aware of any breach of security or unauthorized use of your username or password, you must notify PUMA immediately.


You agree to provide accurate and complete information when registering and using the Website and the services, and you agree to keep your information up to date. You agree that PUMA may store and use your information for the purposes envisaged under these Terms and in relation to the services offered through the Website. If the information you provide on the Website changes, please update that information directly on the Website, inform the Customer Service Centre or notify PUMA at the following e-mail address:[email protected], or as set forth in our privacy notice.


3) GENERAL CONDITIONS


We reserve the right to refuse service to anyone for any reason at any time. You understand that your content (not including credit card information), may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks. 


You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the service, use of the service, or access to the service or any contact on the Website through which the service is provided, without express written permission by us.


4) ACCURACY, COMPLETENESS AND TIMELINESS OF INFORMATION


We try to ensure that the information, including product descriptions, dimensions, and colors, provided on the Website, in advertisements or catalogues, is accurate and complete. If you have any questions about the product descriptions, we invite you to contact the Customer Service Centre. Any reliance on the material on this Website is at your own risk. This Platform may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. We reserve the right to modify the contents of this Website at any time, but we have no obligation to update any information on our Website. You agree that it is your responsibility to monitor changes to our Website.


5) MODIFICATIONS OF THE SERVICE


We reserve the right at any time to modify or discontinue the service (or any part or content thereof) without notice at any time. We shall not be liable to you or to any third-party for any modification, price change, suspension or discontinuance of the service.


6) THIRD PARTY LINKS


Certain content, products and services available via our Website may include materials from third parties.  Third-party links on this Website may direct you to third-party Platforms that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or Platforms, or for any other materials, products, or services of third parties. 


We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party Platforms. Please review carefully the third-party's policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third-party.


7) USER COMMENTS, FEEDBACK AND OTHER SUBMISSIONS


If, at our request, you send certain specific submissions (for example contest entries) or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (collectively, 'comments'), we may, but have no obligation to, monitor, edit or remove content that we determine in our sole discretion are unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene or otherwise objectionable or violates any party’s intellectual property or these Terms.


You agree that your comments will not violate any right of any third party, including copyright, trademark, privacy, personality or other personal or proprietary right. You further agree that your comments will not contain libelous or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the service or any related Website. You may not use a false email address, pretend to be someone other than yourself, or otherwise mislead us or third parties as to the origin of any comments. You are solely responsible for any comments you make and their accuracy. We take no responsibility and assume no liability for any comments posted by you or any third-party.


You understand that any comments, feedback, or ideas you send us are provided on a non-confidential basis and you grant to PUMA a perpetual, worldwide license to use all comments, feedback and ideas you may share with us, without notice, compensation or acknowledgement to you, for any purposes whatsoever, including, but not limited to, developing, manufacturing and marketing products and services and creating, modifying or improving products and services.


8) PERSONAL INFORMATION


Your submission of personal information through the Website is governed by our Privacy Policy. To view our Privacy Policy.


In addition, we use the order information that we collect generally to fulfil any orders placed through the Website (including processing your payment, arranging for shipping, and providing you with invoices and/or order confirmations). Furthermore, we use the order information to:


(a) Communicate with you;


(b) Screen our orders for potential risk or fraud; and


(c) When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. 


We use the Device Information that we collect


(a) to help us screen for potential risk and fraud (in particular, your IP address), and


(b) to improve and optimize our Website (for example, by generating analytics about how our customers browse and interact with the Website, and to assess the success of our marketing and advertising campaigns).


We share your personal information with third parties to help us use your personal information, as described above. For example, we use Google Analytics to help us understand how our customers use the Website -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/


9) ERRORS, INACCURACIES AND OMISSIONS


Occasionally there may be information on our Website or in the service that contains typographical errors, inaccuracies or omissions that may relate to product descriptions, pricing, promotions, offers, product shipping charges, transit times and availability. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel orders if any information in the service or on any related Website is inaccurate at any time without prior notice (including after you have submitted your order). We undertake no obligation to update, amend or clarify information in the service or on any related Website, including without limitation, pricing information, except as required by law.


10) PROHIBITED USES


In addition to other prohibitions as set forth in the Terms, you are prohibited from using the Website or its content: (a) for any unlawful purpose; (b) to solicit others to perform or participate in any unlawful acts; (c) to violate any international, federal, provincial or state regulations, rules, laws, or local ordinances; (d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others; (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (f) to submit false or misleading information; (g) to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the service or of any related Website, other platforms, or the internet; (h) to collect or track the personal information of others; (i) to spam, phish, pharm, pretext, spider, crawl, or scrape; (j) for any obscene or immoral purpose; or (k) to interfere with or circumvent the security features of the service or any related Website, other platforms, or the internet. We reserve the right to terminate your use of the service or any related Website for violating any of the prohibited uses.


11) TRADEMARK & COPYRIGHT


With the exception of user submissions, PUMA owns the intellectual property rights for all of the materials on the Website or has a valid right from a third party to use materials on the Website. PUMA also owns or has a valid right to use all trademarks, service marks, graphics and logos used on this Website. Unless expressly stated, no part of the Website may be copied, reproduced, republished, uploaded, posted, transmitted, or distributed in any way, except that you may download one copy of the materials on any single computer for your personal, non-commercial home use only, provided you keep intact all copyright, trademark and other proprietary notices on the materials. Any modification of the materials or use of the materials for any other purpose is a violation of PUMA's intellectual property rights and proprietary rights. The use of any such material(s) on any other platform or computer network without PUMA's written consent is strictly prohibited. Your use of the trademarks, service marks, graphics and logos on this Website in any manner other than as authorized in these Terms, or as authorized in writing by PUMA, is strictly prohibited.


You agree and acknowledge that you do not own the downloaded material, and that PUMA does not transfer ownership of the material to you. PUMA retains full ownership of and title to the material and all intellectual property rights related thereto. You may not redistribute, sell, decompile, reverse engineer, disassemble, or otherwise reduce the material to a human-readable form.


12) DISCLAIMER OF WARRANTIES; LIMITATION OF LIABILITY


We do not guarantee, represent or warrant that your use of our service will be uninterrupted, timely, secure or error-free. We do not warrant that the results that may be obtained from the use of the service will be accurate or reliable. You agree that from time to time we may remove the service for indefinite periods of time or cancel the service at any time, without notice to you.


In no case shall PUMA, our directors, officers, employees, affiliates, agents, contractors, interns, suppliers, service providers or licensors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of any of the service or any products procured using the service, or for any other claim related in any way to your use of the service or any product, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of the service or any content (or product) posted, transmitted, or otherwise made available via the service, even if advised of their possibility. Our liability shall be limited to the maximum extent permitted by law.


13) INDEMNIFICATION


You agree to indemnify, defend and hold harmless PUMA and our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, harmless from any claim or demand, made by any third-party due to or arising out of your breach of these Terms or the documents they incorporate by reference, or your violation of any law or the rights of a third party.


14) SEVERABILITY 


In the event that any provision of these Terms is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms, such determination shall not affect the validity and enforceability of any other remaining provisions.


15) TERMINATION


The Terms and the PUMA Policies are and shall remain effective until terminated. You may terminate these Terms by ceasing to use the Platform and destroying any and all material obtained by you from the Platform. We may immediately terminate the Terms and the PUMA policies, including your access to the Platform, if you breach or fail to comply with any material term or provision of the Terms. Upon termination, you must discontinue use of the Platform and destroy any and all material obtained by you from the Platform.


16) ENTIRE AGREEMENT


The failure of us to exercise or enforce any right or provision of these Terms shall not constitute a waiver of such right or provision. These Terms and any policies or operating rules posted by us on this Platform or in respect to the service constitutes the entire agreement and understanding between you and us and govern your use of the service, superseding any prior or contemporaneous agreements, communications, and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms).


17) GOVERNING LAW & JURISDICTION


These Terms and any separate agreements whereby we provide you services shall be governed by and construed in accordance with the laws of the United Arab Emirates and the Courts of Dubai, United Arab Emirates shall have jurisdiction.


18) CHANGES TO TERMS


You can review the most current version of the Terms at any time at this page. We reserve the right, at our sole discretion, to update, change or replace any part of these Terms by posting updates and changes to our Platform. It is your responsibility to check our Platform periodically for changes. Your continued use of or access to our Platform or the service following the posting of any changes to these Terms constitutes acceptance of those changes.