TERMS OF SALE
I. GENERAL
Last updated: September 2026
IMPORTANT NOTICE. PLEASE READ CAREFULLY BEFORE PLACING YOUR ORDER.
These Terms and Conditions of Sale (“Terms of Sale”) apply to purchases of PUMA products made through the PUMA UAE website at ae.puma.com (the “Website”) or the PUMA mobile application (the “App”) or any other online web or application platform operated by PUMA UAE (together, the “Platforms”). Your contractual partner for purchases made through the Website or the App is PUMA UAE (L.L.C), P.O. Box 120270, Dubai, United Arab Emirates, a limited liability company formed under the laws of the Emirate of Dubai, United Arab Emirates and registered under commercial license no 570890, UAE tax registration no. 100478944000003 (hereinafter referred to as “PUMA”, “we” or “our”).
These Terms of Sale govern purchases of PUMA products through the relevant Platforms and apply only to purchases made for delivery within the United Arab Emirates.
By placing an Order through either Platform, you agree to be bound by these Terms of Sale, including any additional terms and conditions and policies referenced herein and/or made available through the relevant Platform.
You can review the most current version of these Terms of Sale at any time on the relevant Platforms. We reserve the right to update, change or replace any part of these Terms of Sale by posting updates and/or changes on the relevant Platforms. It is your responsibility to check the applicable Terms of Sale before placing an Order.
It is also important that you read the following notices & policies that you can access on the relevant Platform:
Privacy and Cookie Policy
1) CONTACT INFORMATION
In the event of having any doubts about the information contained on this Platform, whether related to the offered products and/or services, or of the transactions entered into on the Platform, you can contact PUMA´s Customer Service Center by email via [email protected] Or WhatsApp us on +971 (52) 707 8032 (Please note that this number is not enabled for voice calls.
2) APPLICABILITY
- You are reading these Terms because you are using PUMA’s Platform where PUMA provides E-Commerce sales of PUMA products (the "Products").
- This Platform is designed only for individuals located in the United Arab Emirates and information regarding products, services, and promotions are applicable to this country alone. No representation or warranty is given that the materials contained on the Platform are appropriate to, available in or relevant for any other location.
- These Terms, along with your Order and the Order confirmation, the Privacy Notice and Cookie Notice, as amended from time to time, are collectively known as the "Agreement". The Agreement applies to all purchases of Products made or confirmed through this Platform. You understand and agree that this Agreement is enforceable against you. If you are entering into this Agreement, you represent that you have the authority to bind yourself to this Agreement. The terms "you" and "your" refer to you.
- You hereby represent and warrant that you have CAREFULLY read and understood this Agreement, that you are of legal age under the laws of your country (i.e., 18 years of age or older in the United Arab Emirates), and that you accept this Agreement freely, voluntarily, and with full knowledge and understanding of its terms and conditions.
II. TERMS AND CONDITIONS OF SALE
1) PRODUCT AVAILABILITY & QUANTITY
- All Orders placed through the Platform are subject to availability and acceptance by PUMA.
- Certain Products may be available exclusively online through the Platform. These Products may have limited quantities and are subject to return or exchange only according to our Return Policy.
- We have made every effort to display as accurately as possible the colors and images of our Products that appear at the store. We cannot guarantee that your computer monitor's display of any color will be accurate. If you have any questions about the Product descriptions, please contact the Customer Service Centre through the aforementioned contact channels.
- We reserve the right, but are not obligated, to limit the sales of our Products to any person, geographic region or jurisdiction. We may exercise this right on a case-by-case basis.
- We reserve the right to limit the quantities of any Products that we offer. The Platform is intended solely for PUMA to sell PUMA Products directly to end consumers located in the United Arab Emirates, and therefore purchase of products for resale is strictly prohibited. Purchase for resale means the purchase of PUMA product by someone who resells, or intends to resell, the PUMA Product to others (consumers, businesses or any third party). If PUMA believes you are involved in purchase for resale, PUMA reserves the right to take any action against you, including, without limitation, to restrict sales to you, cancel your orders, and/or suspend or close your account.
2) ORDER & DELIVERY
- Our Platform will guide you through the steps you need to take in order to purchase Products (“Order”). Each sale and purchase transaction with respect to the Products shall be initiated by the placement of an Order by you.
- After you submit your Order, you will receive an e-mail from us acknowledging that we have received it. This Order acknowledgement will contain a reference number assigned by PUMA. Be sure to save this reference number for future reference regarding your Order. However, please note that this does not mean that your Order has been accepted. Your Order constitutes an offer to enter into an agreement with us. PUMA will conduct its legal, credit, anti-fraud, security, and related checks and, if acceptable, process your order. No agreement will come into force between you and us unless we accept your Order via e-mail. The Order confirmation constitutes the acceptance of your order by PUMA and indicates the existence of a binding Agreement.
- PUMA cannot guarantee that the Products are in stock. PUMA reserves the right to reject your submission of an Order at any time and without any liability to PUMA if, in PUMA 's sole discretion, PUMA is unable to process or fulfil your Order. PUMA shall have this right of rejection even if you receive a notice via the Platform that the Order was successfully submitted.
- We reserve the right to limit or prohibit Orders that, in our sole judgment, appear to be placed by dealers, resellers or distributors.
- We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per Order. These restrictions may include Orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event that we make a change to or reject an Order, we will attempt to notify you by contacting the email and/or billing address/phone number provided at the time the Order was made.‑mail and/or billing address/phone number provided at the time the Order was made.
- PUMA will ensure that each Order receives careful attention and is executed strictly according to all the requirements contained therein.
- We will arrange for your Order to be delivered to the delivery address you specify during the checkout process.
- PUMA will not be obliged to ship outside of the United Arab Emirates or in areas that are out of reach of the parcel companies with which PUMA collaborates.
- Where possible, we try to deliver all Products which you have ordered at the same time. We reserve the right to split the delivery of your order, for instance if part of your order is delayed or unavailable. In the event that we split your order, we will notify you of our intention to do so by sending you an e-mail to the e-mail address provided by you at the time your order was placed. You will not be charged for any additional delivery costs.
- All delivery dates (whether provided on the Platform, in an Order confirmation, or elsewhere) are estimates only and not a guarantee that the Products will be delivered by a given date. Unless otherwise specified in the Order, all orders are intended to be executed and dispatched within 7 days following the later of the receipt of payment or the date of the Order confirmation.
- If the Products cannot be delivered within a maximum of ten (10) days from placing the Order for whatsoever reason, we will inform you regarding an alternative delivery date. In this case, you can cancel the order or wait until delivery of the Products is possible.
- You will receive an email notification so you can track your order online or by email to [email protected]. Each Order may contain if applicable, in addition to your purchased Product: (i) all related accessories; (ii) the warranty card (if the product has a warranty); and/or (iii) if applicable, the corresponding certificate of authenticity.
- Delivery will be made to the address you provided to PUMA for your Order. You must immediately notify PUMA of any errors or omissions in the Order confirmation.
- You confirm that all information provided by you when placing an Order are complete, accurate and up-to-date, so as to allow PUMA to fulfil your Order, and you will promptly update such information in case of changes to keep it complete and accurate.
- If you provide any information that is untrue, inaccurate, or incomplete, or if PUMA has reason to believe that the information you provided is untrue, inaccurate, or incomplete, PUMA may: (a) suspend or terminate your account; (b) if permitted by applicable law, use electronic self-help means to terminate your ability to access the Products; and/or (c) terminate this Agreement.
- You consent to the use of electronic communications in transacting business with PUMA, including, without limitation, the electronic delivery of notices and other documents to you.
3) PRICES, PAYMENT, REFUND AND INVOICING
- Prices are as specified on the Platform and are inclusive of taxes.
- PUMA reserves the right to adjust prices in its sole discretion due to increases in costs (including, without limitation, delivery costs or costs of any materials), the increase or imposition of any tax, duty or other levy, any variation in exchange rates, or any programming, data or other errors.
- In addition to the price of the Products you may have to pay delivery charges, which will be notified to you before you proceed to the payment of your Order.
- PUMA may decide, at its own discretion, on the delivery charges for your Order, which may be calculated depending on the purchase amount of the products and the delivery area indicated by you.
- PUMA, at its own discretion, may decide not to charge delivery charges in cases where the purchase amount is greater than a certain amount or in cases where promotions are made on certain delivery areas.
- You shall make payment for your Order prior to Product delivery online using Visa,MasterCard credit card or debit card, authorised ambassador cards, Tabby or Tamara. All payments shall be made in United Arab Emirates dirham (AED). We do not accept other currencies.
- PUMA does not save your credit card or debit card information. In order to guarantee a secure and seamless payment process, we use a licensed payment service provider that may save your credit card or debit card information. After you added Products to your cart and reviewed your Order, you will be redirected to our payment service provider in order to enter your billing and payment information. Our payment service provider will handle your payment via a secure connection and will charge the credit or debit card that you provided to them.
- If your payment card issuer refuses to authorize payment to PUMA, the Order will not be confirmed, and you should contact your card issuer directly to resolve this issue. PUMA will not be responsible for any delay or non-delivery due to this cause.
- In the event that for any reason the card issuer withholds payment to PUMA, requests its return, or makes any charge to PUMA in connection with your order, PUMA may, as the case may be: suspend delivery of the product, without liability; request payment of the amount by any other means; exercise the legal actions necessary to obtain payment; rescind the sale and/or request return of the product; without prejudice to any other action that may correspond to PUMA.
- While we will do our best to procure and deliver your Order, certain Products may be temporarily unavailable or out of stock. In such cases: if you did not receive Products ordered, you will be issued a full refund. If you received incorrect Products, we will collect the incorrect Products and provide the correct Products or issue a full refund at our discretion. If part of your Order is missing, we will issue a partial refund for the price of the undelivered quantity. In every event, we will do our best to ensure your satisfaction.
- Subject to the clause below, refunds will be affected only through the original mode of payment within approximately fourteen (14) days from the date that we receive the Products. Please note, it may take longer for the refund to appear in your payment card statement.
- If you opted for cash on delivery (if applicable) your refund will be credited to your bank account. If you paid with a PUMA gift card, another PUMA gift card will be issued with the refunded amount.
- Multiple Orders may result in multiple postings to your debit/credit card’s monthly statement.
4) INSPECTION & COMPLAINTS
- Upon delivery of the Products, you should inspect the Products and verify that the Products as delivered are in accordance with your Order, including, without limitation, verifying that no items are missing from your Order
- Upon delivery of the Products, please contact PUMA´s Customer Service Centre within 48 (forty-eight) hours of receipt of the products, if any of the Products as delivered are not in accordance with your Order.
- You can contact PUMA´s Customer Service Centre via email via [email protected] Or WhatsApp us on+971 (52) 707 8032.
5) WARRANTIES & REPAIRS
- Where applicable, PUMA undertakes to deliver each product together with its respective warranty, which may be delivered together with the invoice and/or by e-mail. In case you need to make the warranty valid, you must follow the instructions contained in the warranty and contact the Customer Service Centre.
- The specific conditions for the validity of the warranty will be defined in the Product's warranty policy or on its packaging.
- For any repair inquiries, please contact our Customer Service Centre via [email protected] Or WhatsApp us on+971 (52) 707 8032.
6) RISK OF LOSS, TITLE
- Title to and the risk of loss of and damage to the Products shall pass to you upon delivery of the Products to the location specified in your Order (even if no signature is required for delivery).
- PUMA insures every Order during the time it is in transit until it is delivered. PUMA is not responsible for damage or loss of goods that occur after delivery to the provided delivery address, when the risk of loss or damage to the Products passes to you. PUMA requires a signature from an adult to confirm acceptance of each delivered Order, at which time liability for your Order is transferred to you. You understand and agree that evidence of such recipient's signature (or any other signature given at such delivery address) is evidence of delivery and performance of the Agreement and transfer of liability to the you in the same manner as if the Product had been delivered to you.
- If you refuse or fail to take delivery of the Products, the risk of loss of and damage to the Products will thereupon pass to you and, upon the demand of PUMA, you shall pay PUMA for the Products plus any additional amounts incurred by PUMA as a result of your refusal or failure to take delivery of the Products, including, without limitation, attempting delivery of the Products by any reasonable means, or storing the Products. PUMA will be entitled to dispose of the Products in such manner as it sees fit if you have not taken delivery of the Products within ten (10) days after (a) the scheduled date of delivery or (b) the date on which delivery was first attempted, whichever is later.
7) RETURN & EXCHANGE POLICY FOR DEFECTIVE PRODUCTS
- PUMA is extremely careful to ensure that each product strictly meets our quality criteria. As used herein, “Defective Products” shall mean and include any Products and goods or any parts or components thereof which are or have been:
1) faulty, defective, deficient, damaged, date-expired or incomplete in any respect or suffer from any shortcoming or imperfection; or
2) unfit for the particular purpose for which they are sold or used or do not perform the function for which they are intended; or
3) unfit for use or not in conformity with any requirements hereunder or of any law, order, rule, regulation, decree, decision concerning the contents, ingredients, manufacture, technical specifications or requirements or any stipulation relating to its distribution, transportation, storage or sale imposed by any municipal or other governmental authority in the country of the Product’s origin or in the United Arab Emirates; or
4) dangerous, unsafe or cause physical harm or injury to the consumers or users or damage to property.
- If you have bought a Defective Products from us, we will replace the Products or issue a refund to you at our sole discretion. In order to do so, you must contact us within forty-eight (48) hours after the Products are delivered.
- In case the defect was not immediately obvious, you have to contact us immediately upon discovery but not later than 1 (one) year after the Product was delivered to you, so that we can evaluate the issue and make it right.
- In the event of receiving a Product that appears to be damaged, you or a recipient of a PUMA product gift (a "Gift Recipient") may return it to PUMA in accordance with these terms and conditions. Upon receipt, PUMA may classify the returned Product as a defective product.
- Please note that Products that are damaged as a result of wear and tear or use are not considered defective.
- If PUMA declares a Product to be defective, the following solutions will be proposed to you or the Gift Recipient, as appropriate:
1) PUMA may send you or the Gift Recipient the exact same size Product, subject to availability,
2) PUMA may propose an exchange for another Product of equivalent or greater value, in which case the initial price will be discounted, and you will only be asked to pay the difference; or
3) You may request a refund of the full price of your initial purchase.
- This clause is not a warranty policy; if the product has a warranty, it shall be governed by the terms and conditions contained in the relevant policy.
- Orders or Products sent back to us without first requesting a return will not be accepted.
8) RETURN & EXCHANGE POLICY FOR NON-DEFECTIVE PRODUCTS
- To ensure your complete satisfaction, you or the Gift Recipient may return Products in accordance with the return and exchange policy set forth below even if those Products are not defective, damaged or otherwise not in accordance with the order specifications. All returns and exchanges are subject to the terms and conditions set out below. PUMA may refuse returns of Products that do not comply with the conditions and timelines set forth below.
- Products purchased through the Platform may be exchanged for another Product of the same price or returned for a refund which may be requested within sixty (30) days from the date of delivery of the Product.
- We do not make exchanges directly. If you wish to exchange an item, you must follow the steps of our refund process and place a new order. For assistance with a new order of a different size or color, Customer should contact our Customer Service.
- Your refund includes the total value of any returned Products. Please note that delivery fees are not refundable unless you receive an incorrect or defective Product. Make sure you select the correct item to return to avoid being charged again or having a delay in the refund.
- In case of returns, Products must be in their original state, unused and accompanied by the corresponding purchase receipt. Items that show signs of wear and tear cannot be exchanged, returned, or refunded.
- If you or the Gift Recipient wishes to return a Product purchased on the Platform, you shall contact PUMA´s Customer Service Center by email via s[email protected] Or WhatsApp us on+971 (52) 707 8032.
- Products must be returned in new and unused condition, with all protective materials in place, labels and stickers, as well as the original PUMA box and delivery package, including all accessories and documents. PUMA will not accept any return if the Product shows signs of wear and tear or has been used or altered from its original condition.
- All returns will be subject to strict quality control by PUMA to ensure that the returned Products meet these requirements. If the Products do not meet the quality control standards, PUMA will refuse the return and the Products will be sent back to you or the Gift Recipient, as appropriate. If the returned Product complies with the quality control, PUMA will proceed with the corresponding refund or exchange.
- In line with the laws of the United Arab Emirates, due to health and hygiene reasons, certain types of items cannot be returned, unless it relates to Defective Products as per Clause 7 above. This includes customized products (such as special orders or personalized items), masks, socks, underwear and water bottles.
9) CANCELLATION OF ORDERS
- You can cancel your Order submitted to us via email in case your Order was not dispatched yet. In this case, your Order will be cancelled instantly, and a refund will be processed to your original payment method, if the payment has already been made.
- Once your Order has been dispatched , a cancellation is no longer possible; however, once you received the Order, you may opt for a refund/return in accordance with our Return Policy (where applicable).
- We reserve the right to cancel, refuse, or limit any Order at our sole discretion prior to during or after dispatch, including but not limited to cases involving:
1) technical or system errors (including incorrect pricing or product information);
2) suspected fraud, misuse, or unauthorized transactions;
3) product unavailability or stock discrepancies;
4)errors identified after Order confirmation.
If we cancel your Order, any payment made will be refunded to your original payment method. Except where required by applicable law, PUMA shall not be liable for any additional compensation arising from such cancellation.
10) DISCLAIMER OF WARRANTIES & LIABILITY
- Our liability is limited to the provisions of these Terms and therefore, to the extent permitted by law, we disclaim and exclude any other liability. PUMA will not be responsible for (i) losses that were not caused by any breach on our part, or (ii) any business loss (including loss of profits, revenue, contracts, anticipated savings, data, goodwill or wasted expenditure), or (iii) any indirect or consequential losses that were not foreseeable to both you and us when the contract for the sale of Products by us to you was formed.
- We will not be held responsible for any delay or failure to comply with our obligations under these conditions if the delay or failure arises from any cause which is beyond our reasonable control. This condition does not affect your right to have the Products sent to you within a reasonable time. If the delay occurs before the products are shipped, you may cancel your Order at any time prior to shipping.
- Our liability to you for any defect in the Products, delay in shipping, mis-ordering or any other error, shall be limited to the actual Order value and consequently shall in no event exceed the price of the Product(s) in your Order or your actual value of your payment, whichever is lower.
11) FORCE MAJEURE
- A “Force Majeure Event” means riot, war, rebellion, fire, flood, pandemic, act of God, terrorism, act of governmental authorities or any other event similarly beyond the control of a Party, which makes it impossible for that Party to comply with these Terms, but excluding any:
1) equipment or sub-contractor (including sub-supplier) failure, not itself caused by such an event;
2) change in economic conditions, exchange rates, inflation or costs; and
3) labor disruption.
- A party impacted by a Force Majeure Event will not be liable for any non-compliance with this Agreement to the extent caused by the Force Majeure Event, provided that the impacted Party:
1) promptly notifies the other Party of the event and its likely consequences; and uses its reasonable efforts to mitigate the situation.
12) SEVERABILITY
- In the event that any provision of these Terms is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms, such determination shall not affect the validity and enforceability of any other remaining provisions.
13) CHANGE OF TERMS
- You can review the most current version of these Terms at any time on the Platform. We reserve the right, at our sole discretion, to update, change or replace any part of these Terms by posting updates and changes to our Platform. It is your responsibility to check our Platform periodically for changes. Your continued use of or access to our Platform or the service following the posting of any changes to these Terms constitutes acceptance of those changes.
14) GOVERNING LAW & JURISDICTION
- This Agreement and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of the United Arab Emirates and irrevocably agree that the Courts of Dubai, United Arab Emirates shall have exclusive jurisdiction to settle any dispute or claim that arises out of or in connection to this Agreement.